text-shadow

<h2>
    <span>TITLE<span>
</h2>

body {
    background: #ece5da;
}
h3 {
    color: #202020;
    font-size: 80px;
    text-transform: uppercase;
    letter-spacing: -2px;
}
span {
    color: #f1ebe5;
    display: block;
    text-shadow: 0 13px 8px #c4b59d, 0 -2px 1px #fff;
    letter-spacing: -4px;
}